Survey: Pharma's social media campaigns spur patients to talk with doctor

12/23/2013 | Medical Marketing & Media

Seventy-two percent of influential Wego Health network users surveyed said drugmakers' social media campaigns would motivate them to talk with their doctors about diseases and treatments. These patients also offered 10 tips for drugmakers using social media, including collaborating with patients, allowing anonymity, being transparent and understanding patients' needs.

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