Wegmans provides gourmet flavors in private-label items

12/23/2013 | Supermarket News (free registration)

The most popular flavor in Wegmans Food Markets' line of nut butter is organic almond, says Mary Ellen Burris, senior vice president of consumer affairs. Nut butter is not the only private-label product with gourmet flavors. Wegmans has dark-chocolate bars that feature cinnamon glazed pecans, white peppermint or sea salt toffee, as well as Under the Boardwalk premium ice cream that includes cinnamon and caramel with sea salt swirls.

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