2010: The rise of the data nerds

12/24/2009 | Mashable

The collection and use of data are changing the rules of the social-marketing game, and marketers that don't embrace the trend will find themselves left behind, writes Josh Jones-Dilworth. In the coming year, marketers will have to grapple with radical new data forms and a grab bag of related privacy and technological concerns, Jones-Dilworth argues. "Getting your organization's data game together is one thing, but understanding the mutating DNA of the marketing channels themselves is even more important," he argues.

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