2010: The rise of the data nerds

12/24/2009 | Mashable

The collection and use of data are changing the rules of the social-marketing game, and marketers that don't embrace the trend will find themselves left behind, writes Josh Jones-Dilworth. In the coming year, marketers will have to grapple with radical new data forms and a grab bag of related privacy and technological concerns, Jones-Dilworth argues. "Getting your organization's data game together is one thing, but understanding the mutating DNA of the marketing channels themselves is even more important," he argues.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA