Lincoln mobile effort looks to push consumers to dealerships

12/24/2012 | Mobile Marketer

Ford's Lincoln is promoting year-end sales events at dealerships via a mobile campaign. The ads, which are running on mobile-optimized sites for the New York Post and Accuweather, seem purposeful and clear to analyst Marci Troutman, CEO of Siteminis. "I see automotive brands starting to understand the mobile ecosystem better in 2013 and start to break away from taking all things Web, mobile, tablet, social and push/pull-related and dumping them all in one bucket, but rather pulling apart and placing a real strategy for mobile in place," she says.

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