Mobile experience good for much more than making sales

12/24/2012 | (Singapore)

Attracting sales with mobile marketing is only part of the picture, as deeper customer engagement and service are key to businesses reaping the benefits of mobile marketing, experts note. "Very often after a mobile-induced sale is made, there isn't any brand or customer relation follow up. Businesses must look into mobile tools that look after the customer, especially after a completed sale," said Chloé Marchand, commercial director of Air France KLM Singapore Indonesia Australia New Zealand.

View Full Article in: (Singapore)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY