The sky was the limit for buzz-marketing stunts in 2012

12/24/2012 | Wall Street Journal, The

Creating social media buzz was a top priority for marketers in 2012, with two parachute-related stunts leading the way: Red Bull's record-breaking skydive, and James Bond and a Queen Elizabeth lookalike falling from the sky for "Skyfall" at the Summer Olympics. Other stunts, such as Pizza Hut's attempt to bribe Hofstra students into intruding on the presidential debate, showed bad taste or failed to hit the mark, writes Suzanne Vranica. Other hits and misses from the year in advertising are outlined in this article.

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