Smart strategies for profitable content marketing

12/24/2012 | Entrepreneur online

Savvy content marketing can consistently help draw new customers to your business, Walter Chen writes. To get content out there requires identifying sites where you can realistically get published, then following up with editors and other bloggers to open up new and more important avenues for your content. "When an article becomes popular on a social-news site, it can mean more than 50,000 visitors to your site," Chen notes.

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