UGGs' latest Tom Brady ad gets women talking, not men

12/24/2012 | Forbes

The latest UGGs campaign featuring Tom Brady has significantly boosted buzz about the brand among women, but not among men. The ad for UGGs' new line for men -- which shows Brady giving a pair of UGG Ascot slippers to a rookie -- initially generated some conversation among men, but that buzz receded back to pre-campaign levels after about 10 days. Buzz about the ad among women, in contrast, has climbed steadily since mid-November, notes Ted Marzilli of BrandIndex.

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