Web startups get a dose of reality as "SoLoMo" hype abates

12/24/2012 | Wall Street Journal, The

Investors are coming to the conclusion that emerging social, local and mobile technologies that were once seen as the fuel for next-generation Web innovation aren't all they were cracked up to be, forcing some startup players to halt planned IPO plans and others to shut down altogether, observers note. The hype regarding Facebook, Zynga and Groupon has all but subsided, and experts say companies that once hoped to ride the wave will have to go back to the drawing board as they confront a market downturn, according to this article.

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