5 ways to keep up with trends in social media

12/24/2013 | American City Business Journals

In this guest column, Jessica Brand, social media manager for the University of Houston, highlights steps she takes to keep up with the ever-changing social media landscape. Steps include promoting the school's social media presence through giveaways and on-campus booths and using social media sites to support real-life connections. For example, the university asks students to wear red on Fridays and pictures are then posted on the university's Facebook page.

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