Column: Using Pinterest to capture hotel bookings

12/24/2013 | eHotelier.com

Place Pins, a new feature on the Pinterest social media network, can be used by hoteliers as an effective new marketing channel, writes public relations expert Jennifer Nagy. "Place Pins offers a huge opportunity for hoteliers to turn 'lookers' into 'bookers', by combining the beautiful imagery of a travel magazine (showcasing a property's most beautiful features) with the utility of an online map (showing consumers the property's exact location)," Nagy writes.

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