How marketing can help close the sales deal

12/24/2013 | BtoB Magazine

The vast majority of marketing content isn't being availed by sales departments to help them close deals, Pam Evans writes. Analytics and big data present an opportunity for sales and marketing teams to collaborate while delivering useful information during a customer's research and purchasing cycle, she writes, adding, "Online and mobile [i]nteractions lead to increased revenue, higher customer satisfaction and sales."

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