How marketing can help close the sales deal

12/24/2013 | BtoB Magazine

The vast majority of marketing content isn't being availed by sales departments to help them close deals, Pam Evans writes. Analytics and big data present an opportunity for sales and marketing teams to collaborate while delivering useful information during a customer's research and purchasing cycle, she writes, adding, "Online and mobile [i]nteractions lead to increased revenue, higher customer satisfaction and sales."

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL