Lead generation begins with understanding prospects

12/24/2013 | B2B Lead Roundtable Blog

A top goal for marketers is defining and reaching the right people, but understanding and targeting prospects requires in-depth knowledge of who they are, Beata Bordas writes. Marketers should focus first on where prospects are in the purchase cycle, from window shopping and research through purchasing decisions, and then make sure landing pages meet them accordingly.

View Full Article in:

B2B Lead Roundtable Blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY