Native, social and programmatic ads led 2013

12/24/2013 | Adweek

The year's top digital trends included a focus on native, social and programmatic advertising, as well as a growing interest in mobile traffic and opportunities, writes Mike Shields. The industry also focused on viewability and ad fraud, he notes, calling 2013 the "year of the bot." Shields adds, "[T]he anti-banner movement is in full force."

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