Post pits Pebbles flavors against each other in digital competition

12/24/2013 | Mobile Marketer

For the first nine months of 2014, Post Foods is pitting its Fruity Pebbles brand against Cocoa Pebbles in a digital and mobile competition to see which is more popular. The program features a mobile microsite, application and Instagram integration. Consumers will be asked to pick a "team" when they download the app, which also allows them to take photos and play mini games as well complete challenges like designing pennants out of Pebbles boxes that enter them to win prizes.

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