Safety vital for good customer service

12/24/2013 | B2C Marketing Insider

Ensuring a safe customer experience is part of delivering good customer service. "There is no question that safety is imminently more important than customer service. After all, it's much easier for a business to recover from a negative customer experience because of a failed process or a failure by one of your agents, than it is for that same business to recover from a lawsuit brought on by a customer after slipping and falling in the store because of lax safety standards," writes Flavio Martins.

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