Study: Consumers find tablet ads more engaging

12/24/2013 | Mobile Marketer

A new study suggests tablets are a more friendly platform for advertising than desktops or laptops, with 56% of North Americans surveyed saying they're more receptive to ads on mobile device. "Tablets can’t be marginalized as a side note in media spend. Consumers are changing where they seek information and take action on other advertising channels like TV and magazines," said Glenn Humble, marketing director at Adroit Digital, which conducted the study.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY