The subtlety of Apple's acquisitions strategy

12/24/2013 | Bloomberg Businessweek

Apple has nearly $150 billion in cash, but in 2013, it actually spent some to acquire companies such as social-analytics outfit Topsy Labs. Unlike Google and Yahoo, Apple's buys tend to be small and focused on acquiring specific expertise and technologies, experts say. "None of these acquisitions that Apple does gives them new users or revenue," says venture capitalist Matt Murphy. "It augments their innovation that they do internally."

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