The year in product placement

12/25/2007 | Hollywood Reporter, The

According to IAG Research, a promotion by Tyson Foods on an episode this season of the ABC reality show "Extreme Makeover: Home Edition" and integrations of Sue Bee Honey and Soft Scrub into NBC's "The Apprentice: Los Angeles" last season were the most effective product placements on TV in 2007 based on the positive impact these integrations had on viewer opinion of the brands.

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