The year in product placement

12/25/2007 | Hollywood Reporter, The

According to IAG Research, a promotion by Tyson Foods on an episode this season of the ABC reality show "Extreme Makeover: Home Edition" and integrations of Sue Bee Honey and Soft Scrub into NBC's "The Apprentice: Los Angeles" last season were the most effective product placements on TV in 2007 based on the positive impact these integrations had on viewer opinion of the brands.

View Full Article in:

Hollywood Reporter, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY