7-Eleven eyes fresh-food market

12/25/2012 | New York Times (tiered subscription model), The

7-Eleven is aiming to have 20% of its sales come from fresh foods by 2015, part of a shift the convenience-store chain has been undergoing to attract health-conscious consumers and remain competitive with other outlets offering fresh food, such as Dunkin' Donuts or Starbucks. "If you can figure out how to deliver consistent quality and the products consumers want, fresh food is attractive because margins are higher, and it addresses some of the competitive issues you're facing," said convenience store industry consultant Richard Meyer.

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New York Times (tiered subscription model), The

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