AHIP study: Agents drive LTCI policy selection

12/25/2012 | National Underwriter Life & Health

According to research from AHIP, customers most often cite agent recommendation and insurer reputation as the reason they chose a given long-term-care policy. People often buy to address multiple goals, and 1 in 3 people cite asset and estate protection as their primary motivation. The average age of people purchasing the policies dropped to 59 in 2010, and 74% of married clients buy one policy for each spouse, according to the AHIP data.

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National Underwriter Life & Health

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