Digital billboards power iconic New Year's Eve spot in N.Y.

12/25/2012 | Wall Street Journal, The

The One Times Square building that hosts the annual New Year's Eve ball drop has almost no tenants -- but it earns more than $23 million a year in ad revenue. Dunkin' Donuts, Anheuser-Busch InBev, Sony and News Corp. are among the brands that spend millions each year advertising to the people milling in Times Square. Part of the success lies in the digital billboards that replaced standard versions and permit faster message turnaround and moving graphics.

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Wall Street Journal, The

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