Why Google may lead the way in app search technology

12/25/2012 | TechCrunch

Google may ultimately prevail in providing superior technology for searching online application stores, Sarah Perez writes. Nielsen data show that most app searches done via mobile devices are done using app store search functions, not the Web. "On mobile, the battle will eventually play out between the two giants -- Apple and Google -- for the better app search offering," Perez notes.

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