Wine merchants think millennials can break bottle habit

12/25/2012 | New York Times (tiered subscription model), The

Wine merchants are pouring wine into new skins to attract millennial-generation drinkers who aren't wedded to glass-bottle packaging. Stacked Wine and Bonfire Wines are among the brands using innovative plastic, lightweight and portable containers. Wine drinkers are more likely than hard liquor and beer fans to decide what they want to buy at the store itself, rather than in advance, according to Nielsen North America Consumer Group, leaving an opportunity for point-of-purchase influence.

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