Review: The year's top ads are long storytellers

12/25/2013 | USA Today

A spot from Ogilvy & Mather, Thailand, for the TrueMove H mobile-phone company was "far and away" the best advertisement of 2013, writes Bruce Horovitz. Among the USA Today writer's top 5, including Dove's "Real Beauty Sketches" from Ogilvy & Mather, Brazil, and Pepsi Max's "Test Drive" from TBWA\Chiat\Day, only one was less than 3 minutes long, reflecting an ad-world trend toward "made-to-go-viral videos" that "actually have a beginning, middle and end," Horovitz writes.

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