In-store location tracking raises alarms among lawmakers

12/25/2013 | Politico (Washington, D.C.)

Lawmakers are beginning to pay attention as hundreds of retailers increasingly deploy location-based tracking systems within their stores to map customer behavior. However, consumer privacy legislation faces many hurdles from businesses that prefer a voluntary code on what kind of data they can collect. Sen. Al Franken, D-Minn., has introduced a bill that would require companies to obtain consent before collecting consumer location data and says he might add language specifically addressing retail tracking.

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Politico (Washington, D.C.)

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