Do Brits care whether products are made there?

12/26/2007 | BBC

As more iconic British brands shift their manufacturing to other countries, it remains to be seen whether there will be a groundswell for "made in Britain" goods, or whether consumers will be content to have products designed in the country but assembled elsewhere, according to this article. "Britishness in the past has meant made by British people in good conditions in good factories, maybe Britishness in future will refer much more to its design," said Rune Gustafson, chief executive of Interbrand.

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