Fox Sports' college bowl ad inventory sold out

12/26/2007 | TVWeek.com

Fox Sports, approaching the midway mark of a four-year deal with the BCS, has no ad spots left for its slate of college bowl games, according to this article. For the Fiesta, Sugar and Orange Bowls, Fox charged $500,000 for a 30-second spot. For the BCS National Championship game between Ohio State and Louisiana State, a 30-second spot commanded $950,000 versus about $800,000 last year.

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