Ad-driven books latest online publishing twist

12/26/2008 | Advertising Age (tiered subscription model)

DailyLit, an online publisher that distributes serialized versions of a range of fiction and nonfiction titles through e-mail and RSS feeds to subscribers, has started recruiting marketers to sponsor its titles. The first advertisers include H. Stern Jewelers and the Gallery Collection, a business-to-business greeting-card company.

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Advertising Age (tiered subscription model)

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Director, Terry J. Lundgren Center for Retailing
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