Southwest Airlines, the largest low-fare carrier in the U.S., is looking to business travelers to fuel its growth through the recession. "Our competitors all over the country are pulling 15% to 20% of their seats out of our markets in the fourth quarter," says CEO Gary Kelly. "That gives us a chance to grow significantly." To wring more revenue from high-fare business travelers, Southwest has added big-city airports, upgraded boarding areas, streamlined the boarding process and updated its reservations system to accommodate a wider range of fares.
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