A short guide to help you get Google AdWords

12/26/2011 | Small Business Trends

Google AdWords uses an auction system to determine which ads show up on search pages and in what order, as well as how much each advertiser pays, writes Robert Brady of Righteous Marketing. But ranking is dependent on more than just outbidding the competition -- you'll also need a good "quality score." "Quality score is largely about making sure your ad and the page where you direct visitors, matches up to whatever searchers are looking for," he writes.

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