Use social media to learn more about your customers

12/26/2011 | InsideView Blog, The

The Internet and social media have created a wealth of information for sales teams looking to learn more about new prospects, writes Koka Sexton. "Sifting through it to find the relevant information you can act on today appears to be the challenge at hand," Sexton writes. LinkedIn and Twitter can both be powerful tools for driving sales, according to experts.

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