For 2013, hardware, software giants will escalate bubbling rivalries

12/26/2012 | Wall Street Journal, The

The competitive lines separating technology giants Apple, Google, Facebook and Amazon will probably increasingly disappear next year as software and hardware vendors seek greater roles in the emerging wireless world, according to analysts. They cite Google's expected escalation of its manufacture of Android smartphones, Amazon's reported testing of its own phone, Facebook's transition to a mobile-centric company and Apple's potential forays into home-entertainment devices as well as a need to improve mobile search features such as Siri. "They are all getting into each other's market. It is a land grab in a way" to appeal to developers, said analyst Greg Sterling of Opus Research.

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