Don't set up your website to fail by giving the geeks total control

12/26/2012 | American City Business Journals

Too many small-business leaders shunt responsibility for their company's Web operations onto a handful of tech-savvy IT operators, Dan Kaplan writes. That's the wrong approach: Tech specialists might be able to keep the site online, but it takes a marketer's hand to maximize ROI. "Your tech team absolutely needs to have a seat at the table, but your website is a marketing tool and you need to think of it that way," Kaplan writes.

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