Hotels are turning to rebranding to stay fresh

12/26/2012 | New York Times (tiered subscription model), The

Recent data by STR show an increase in properties switching flags as franchise deals expire. Switching lets hoteliers trade up or down to meet shifting travel patterns, but oftentimes presents a nuisance for current guests. Some rebranded hotels are undergoing yearlong renovation campaigns, including switching shampoo brands, swapping out potted plants and changing the scent of their lobbies.

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New York Times (tiered subscription model), The

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