Macy's brands post-Christmas push a "Week of Wonderful"

12/26/2012 | Advertising Age (tiered subscription model)

Calling the period between Christmas and New Year's Day a "Week of Wonderful" in a new spot via JWT, Macy's hopes to generate what can be as much as 15% of the year's sales by selling to those still on vacation and wielding gift cards. "We want to make shopping during this vacation week even more fun and satisfying for customers," says Macy's chief marketing officer, Martine Reardon.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY