Marketers are struggling to make sense of performance data from multiple different platforms, with digital's cost-per-impression and cost-per-click metrics failing to translate easily into the standard metrics used in other platforms. Almost half of marketers believe a simple count of unique viewers or visitors will likely emerge as the industry standard for cross-platform measurement, according to a survey by ANA and Forrester Research.
Marketers seek industry standard for cross-platform metrics
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals