Nielsen releases study on alcoholic beverage consumers

12/26/2012 | Convenience Store News

Millennial consumers are most attentive to in-store displays and new product launches when it comes to alcoholic beverage marketing, according to a study from Nielsen Category Shopping Fundamentals, while Hispanic consumers tend to respond to pre-store tailored messaging. The study also found that consumers typically wait to purchase spirits until they have other goods to buy when planning a shopping trip.

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