Strong mobile-ad growth is projected for 2013 in spite of "fiscal cliff"

12/26/2012 | Mobile Marketer

The U.S. "fiscal cliff" is expected to keep ad spending in traditional media flat in 2013, but mobile is still likely to see strong growth, according to ZenithOptimedia. Factors working in mobile's favor are its low cost and promise of consumer engagement, which should be appealing to budget-conscious advertisers in an economy constrained by higher taxes, writes Chantal Tode. Experts note, however, that if the cuts cause another recession, that economic situation could affect mobile-ad sales.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY