There are more than a few second-screen applications available, but none of them have really been able to compete with Twitter, which has emerged as a leader in social-television viewing. Despite a high-profile NASCAR event, Twitter hasn't done much else to exploit this trend, though that's expected to change in 2013 -- the company is hiring for a job called Manager of TV Relationships. "[T]he beauty in all these opportunities is that much of the content for these destinations is created by viewers themselves, without much need for Twitter or the networks to produce anything original," writes Ryan Lawler.
Twitter is expected to expand its use as a TV-chatter app
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||