Wendy's and its franchisees agree on new value menus

12/26/2012 | BurgerBusiness.com

Wendy's has worked with its franchisees to settle on a fixed menu of six core items that will be on 99-cent menus across the country, along with a slightly pricier eight-item second-tier menu. The menus came after the chain resolved to balance big premium-priced menus with lower-priced options aimed at capturing more budget-conscious consumers without sacrificing franchisees' profits, said CEO Emil Brolick.

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