4 tips for getting started with free shipping

12/26/2013 | Intuit Small Business Blog

Free shipping is highly popular with customers, but before you offer the option, weigh the benefits and costs carefully, Rachel Hartman writes. That should involve assessing what your competitors are doing and testing free shipping to see whether it produces favorable results. "People do not expect small businesses to match Amazon," said Debra Ellis, president of Wilson & Ellis Consulting. "They do expect reasonable pricing and delivery."

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