Analysis: Best Buy's "showrooming" strategy can be improved

Analytics company Crimson Hexagon analyzed data from Twitter and Facebook and found broad positive feedback for Best Buy's campaign that looked to embrace the "showrooming" trend, but concluded that the strategy still offered an unintended boost for Amazon. The company also found that the main showroom attraction is not interacting with the products, but with friends. "There's such a huge opportunity for them to link their product showroom appeal with a social experience," said Jehan Hamedi, global market development manager at Crimson Hexagon.

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