Analysis: Best Buy's "showrooming" strategy can be improved

Analytics company Crimson Hexagon analyzed data from Twitter and Facebook and found broad positive feedback for Best Buy's campaign that looked to embrace the "showrooming" trend, but concluded that the strategy still offered an unintended boost for Amazon. The company also found that the main showroom attraction is not interacting with the products, but with friends. "There's such a huge opportunity for them to link their product showroom appeal with a social experience," said Jehan Hamedi, global market development manager at Crimson Hexagon.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA