Changing, growing mobile is seen taking a bigger share of ad spend

12/26/2013 | Mobile Marketer · MediaPost Communications

Mobile is taking up more space in consumers' lives, with the average data use of some Android devices now above 4GB a month, according to wireless carrier consultant Chetan Sharma. And advertisers appear to be catching on, with mobile soon to account for nearly 6% of total global ad spending, per Berg Insight. Separately, Yankee Group predicts several trends in mobile, including a focus on data, for the coming year.

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Mobile Marketer · MediaPost Communications

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