M&M's Peanut to join 25th Annual Peach Drop

12/26/2013 | Progressive Grocer

Mars Chocolate North America has partnered with Underground Atlanta to have The Peanutty Professor host the 25th Annual Peach Drop to launch "The Year of the Peanut," a promotion of M&M's Peanut. The 800-pound peach will be joined for the first time by a giant M&M's Peanut in a coordinated drop as the clock strikes midnight on New Year's Eve.

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