SafeAuto Insurance campaign highlights car nicknames

12/26/2013 | New York Times (tiered subscription model), The

SafeAuto Insurance is introducing a campaign from agency Greatest Common Factory built around the affectionate names that owners give their cars -- one TV spots features a 2004 Chevy Impala named Lola. The company plans to have representatives use the nicknames when talking with customers, and it will also offer a nickname generator on its website and mobile application.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA