SafeAuto Insurance campaign highlights car nicknames

12/26/2013 | New York Times (tiered subscription model), The

SafeAuto Insurance is introducing a campaign from agency Greatest Common Factory built around the affectionate names that owners give their cars -- one TV spots features a 2004 Chevy Impala named Lola. The company plans to have representatives use the nicknames when talking with customers, and it will also offer a nickname generator on its website and mobile application.

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New York Times (tiered subscription model), The

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