Use your experiences to develop worthy marketing content

Producing good marketing content that will generate sales leads is an intimidating task but not an insurmountable one, Ryan Caligiuri writes. Come up with relevant content by thinking about how you've helped customers address their needs and develop a solid framework for presenting this information. Also, focus on telling interesting stories, and try to write out all your ideas in one quick burst instead of pausing to edit along the way.

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