Rum takes its place on the top shelf

Spirits aficionados long accustomed to paying high prices for a bottle of single-malt scotch or super-premium vodkas and tequilas will now be able to add rum to the list. Rum now commands about 12% of the domestic spirits market, trailing only vodka in popularity. But with the push into the superpremium category, distillers hope to blend higher profits with drinkability.

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Wall Street Journal (tiered subscription model), The

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