Sony, Nike blur line between graffiti and advertising

12/27/2005 | Washington Post (tiered subscription model), The

Sony and Nike, Inc. are among the major marketers using graffiti-like images painted directly on buildings to advertise their products in major urban markets like San Francisco and New York. "Marketers are desperate to find ways to reach people," said Advertising Age critic Bob Garfield. "Especially young men, who are far too busy playing Grand Theft Auto to notice, say, a 30-second TV commercial."

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