Coke, Nike to kick off fitness campaigns with New Year:

12/27/2007 | USA Today

Coca-Cola will start promoting its Enviga green tea brand on Tuesday via ExerciseTV as part of its two-year sponsorship of the fitness network. Nike also will unveil its "No Excuses" push with a TV spot debuting on MTV's Tila Tequila's New Year's Eve Masquerade.

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USA Today

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